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Three Thai festivals selected for global recognition campaign

March 22, 2025

Trio of festivals chosen for their distinctive qualities, potential, and unique identity

Industry Ministry trains 1,300 chefs to boost economy, soft power

March 21, 2025

The Industry Ministry highlighted its success in training over 1,300 chefs, aiming to generate more than 1.5 billion baht in economic value and boost Thailand’s global soft power.

Thais urged to wear provincial ‘elephant pants’ for Songkran

WEDNESDAY, MARCH 19, 2025

PM Paetongtarn urges Thais to wear provincial elephant pants for Songkran, showcasing local soft power and promoting Thai culture on social media.

Nan Music Festival 2025 planned for March 29-30

SATURDAY, MARCH 15, 2025

Event aims to boost tourism and showcase Nan’s cultural and natural attractions

Ayutthaya province plays host to World Wai Khru Muay Thai ceremony

FRIDAY, MARCH 14, 2025

The Wai Khru Muay Thai event, which is being held this Sunday and Monday, is expected to generate more than 150 million baht

Thailand showcases sustainable tourism and soft power at ITB Berlin 2025

THURSDAY, MARCH 06, 2025

Celebrating 50 Years at ITB Berlin with an expanded pavilion focused on sustainability, cultural soft power, and innovation

Thai soft power to be showcased at Hong Kong Filmart

THURSDAY, MARCH 06, 2025

Entrepreneurs from 38 media companies involved in both television and film to head to Asia’s leading entertainment content marketplace

Embrace and nurture soft power, creatives urge

FRIDAY, FEBRUARY 28, 2025

An architect, designer and choreographer explain how some creations have become a national identity thanks to their effect on those who see them

Thailand promotes soft power through cuisine project

TUESDAY, FEBRUARY 25, 2025

During her recent visit to Davos, Switzerland, for World Economic Forum Annual Meeting 2025, Thai Prime Minister Paetongtarn Shinawatra reaffirmed Thailand’s ambition to become the “Kitchen of the World.”

Soft power is the driver of economic transformation, says Paetongtarn

MONDAY, FEBRUARY 24, 2025

Soft power is no longer just about cultural and political influence. It is the driver of economic transformation, Prime Minister Paetongtarn Shinawatra said on Monday.

Businesses want government to unlock the power of alcohol sales

FRIDAY, FEBRUARY 14, 2025

Tourism and entertainment business associations urged the government to allow alcoholic beverage sales all day as it could generate 50 billion baht revenue for Thailand.

Naomi Campbell partners with Thailand on soft power strategy

MONDAY, FEBRUARY 10, 2025

Supermodel arrives in Thailand at ex-premier Thaksin Shinawatra’s invite to discuss boosting local fashion industry and train models

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